Shop SPF Love

We are pleased to announce our official partnership with The Melanoma Research Alliance’s Danny Fund.  In honor of Melanoma Awareness Month, we have SPF Love tees hot off the press!  You can get your tees two ways:

1. At Letarte Swimwear on Greenwich Avenue.  10% of the proceeds generated from SPF Love tees, sold at Letarte Greenwich, this month, will go directly to the Danny Fund.

2. At spflove.com.  For the remainder of the year, 10% of the proceeds generated from sales of SPF Love tees purchased on spflove.com will be donated to the charity.

About the Danny Fund:  After the outpouring of support following Danny’s Federici’s death, Bruce Springsteen, the E Street Band and Danny’s family partnered with Debra and Leon Black, founders of the Melanoma Research Alliance (MRA) to create the Danny Fund. Together they bring melanoma to the forefront of public awareness and fund research with top melanoma doctors from around the world.  100% of all donations go to research.  Please visit curemelanoma.org for more information or to donate directly.

 

 

 

Sunnies

Sunglasses are not only one of the most important accessories in your arsenal, they are also vital to your safety in the sun.  This year, I happen to be all about Ray Ban and cat eyes…

Loving this feminine take on the aviator, Ray Ban’s Mirrored Cats 5000 Aviator Sunglasses, $150 at shopbop.

And a new take on the classic ’80s Wayfarer, Thick Cat-Eye Wayfarer Sunglasses for J. Crew, $144.

Four more weeks ’till summer…

SPF Loves: DVF For Roxy

This season, the rashguard has become a staple in most swimwear collections.  DVFs much-anticipated line, DVFlovesRoxy, is no exception. This limited edition collaboration, combines Diane von Furstenberg’s distinctive prints with Roxy’s laid back surf style.  Rashguard available at dvf.com, $88.

Exciting times, stay tuned for more SPF Loves lines…

*photo credit: shefinds

Oscar White 2013

One of SPF Love’s first posts was a collection of my favorite untanned 2012 Academy Award looks.  As it’s one of the biggest nights in fashion and beauty, and sets trends for the year to come, here are my Oscar White picks for 2013.  Be inspired!

There were some gorgeous looks last night.  Without taking anything away from the evening, in my opinion, there were no show stoppers like Michelle Williams in Vera Wang in 2006 and Cate Blanchett in Givenchy in 2011.  However, my favorite of the night by far and away, was Alicia Vikander in this classic, sophisticated Elie Saab Haute Couture.

Amy Adams looked stunning in this dramatic Oscar de la Renta
How sweet is Louis Roe in an ultra feminine Monique Lhuillier?

Jessica Chastain is the epitome of old Hollywood in Armani Privé

Anne Hathaway became a hot topic in a somewhat understated Prada, the look made by the Tiffany “back” necklace. Really loving her almost bohemian Georgio Armani dress in the One Day More performance, below.
Sally Field really pulled off this red hot Valentino
Images: Huffington Post, Rex Features/Getty Images, CBS

2/14

Just in time for winter break, SPF Love Valentine’s Day goodies!

For your little cherubs: Ruffle Butts Rashguard Bikini with UPF 50+, $26.50.

 

Cabana Life’s Anchor’s Away Swim Set with UPF 50+, $45.

 

Turn ‘em loose with Zalan Zinc Stick in Red, $9.50.

 

For him: Sundek’s Long Board Short in Lolly Red (“Long” very important as the other lengths are European style and super short), $120.

 

Support the OC!  Love this “Solid” Trucker Hat from 7th Street Surf Shop in Ocean City, NJ, $12.

 

For you, because SPF Love does it all for you:  Miansai by Michael Saiger Hook Bracelet in Red with silver hook, $65.

 

Tory Burch Oversized Cat Eye Sunglasses in Watermelon, $149.

Fresh Sugar Lip Gloss in Cherry Red with SPF 15 (not sufficient for beach wear, please layer on top of a sheer 30+), $18.

Rashguards Go Mainstream

J.Crew has just launched a line of cute and affordable rashguards. Inspired by the surfer girls one J.Crew designer met at a surf clinic, she then set to designing a line for the label. 9 styles in all, including 4 striped with surf inspired back zippers, 3 solids, and 2 colorblock, $68-78. For a bit more, the floral rashguard (center, below) is a print from the archives at London’s Liberty Art Fabrics.  It too includes a back zipper, $175.

All rashguards are UPF 50.  Mix and match any with J.Crew’s plethora of bikini bottoms in all styles, sizes, colors and patterns.

Slopeside Bern

Happy 2013!

For those of you hitting the slopes this winter, a helmet is a must.  You don’t see too many people without them these days, if you do they are usually either wearing an NFL jacket and jeans or are shirtless.

As helmets have grown in popularity, those on the market have gotten progressively more stylish, and there is certainly room to grow. Over the past few seasons, helmets with brims have become more popular, offering a bit more protection from the sun.  I had one of my worst burns at 2200m, in the French Alps. My forehead was actually swollen and alien like.  A helmet would have covered and or shaded my forehead, sunscreen would have been key but I was 22.

After a 4 year baby-rearing mountain hiatus and a few years of renting (I know, nasty) and/or borrowing, this year I’m buying my first helmet.  Bern Unlimited is my go to.  Here are my favorites…

The Bern Muse Hard Hat Helmet in Magenta, $110.

Also in Watermelon

For a sleek and more (literally) polished look, I like the Bern Baker EPS Visor Helmet with Knit Liner in All Black Everything, $100.  It’s a men’s style but I like the design and its simplicity.

I’m not one for music on the slopes but many are. I like to hear who’s approaching and the sounds of my edges tearing up the northeast ice.  Am I getting old? If you do like to drown it all out try the Bern Watts EPS Audio Helmet, $120.

PS – Don’t sweat the hat head

 

The 2012 SPF Love Wish List

SPF Love’s picks for a safe, sunny holiday…

I’ve been eyeing this board for a few years now, looks like there are still a few to be had.  The Walden Wahine Mermaid Heather Ross Series, ebay for $636.

 

Samudra Tulum Wave Pouch, a vacation under your arm, $60.

 

Sun & Siesta Chinchorros (that’s Hammock en Espanol), $499.  Please though, let’s make it a shady siesta.

 

Chris Leidy “Exposed Beach” on display at Letarte Greenwich.  Price upon request from ARC Fine Art.

 

Josie Maran Argan Oil Daily Moisturizer with SPF 40+. A moisturizer with anti-aging benefits and sun protection in one. $32

 

Pret a Surf Striped Long Sleeve Rash Guard at Shopbop for $210, love the metallic sheen.

Happy holidays to you and and yours and many thanks for your support throughout our inaugural year.  Spread the Love…