Hard Sell

There is a reason why magazines like InStyle have based their entire business on selling the products that celebrities wear and use. And why US Weekly engages 2 million+ people with each weekly issue.  Celebrities sell.

Maybe celebrities are the reason why beach fashion has reached a tipping point? Celebs are stepping out in hats and rashguards and big honkin’ sunglasses. They know that limited exposure keeps skin looking younger, longer – THE key to longevity in Hollywood.

No doubt we’ve all been persuaded by our favorite actress, hence, our latest pinterest board “Everybody’s Doin’ It.” (click through, you know you want to!)

Ellen Pompeo in Letarte



Nothing says summer like “Soludos.”  Translation: “Cheers to the Sun.”  This California company is bringing back the classic espadrille just in time for board-walking.  What I love about Soludos are their sun-bleached fabrics, design tweaks and prints.

These beachy slips-ons are part of a limited edition collaboration with Australian “print masters” We Are Handsome.  The Tropical is currently on sale – get ‘em before they are gone!


The We Are Handsome in Paradise, also on sale!


Soludos’ new take on the espadrille, the menswear inspired Smoking Slipper, is a slight deviation from the classic.

Soludos’ selection goes beyond shoes, to bagswraps, lace-up espadrilles and kids styles…check out their summer shop and Cheers to the Sun!



Last Call!

Our exclusive Cabana Life Coupon code expires on 5/31.  Use SPF14LOVE at checkout to receive 15% off your purchase!

And, last chance for the 2014 SPF Love Sunscreen Drive.  To donate sunscreen to a Lower Eastside Girls Club camper, bring a few bottles to any Letarte location, nationwide. Make it easy, order from Blue Lizard and send directly to: The Lower Eastside Girls Club, 101 Avenue D, New York, NY 10009 (Attn: Kate Sease).  Use coupon code SPFLOVE to receive 10% off your purchase.


#TBT: How to Wear a Rashguard

In honor of TBT, thought it would be appropriate to bring back an oldie but a goodie – one that still gets comments and clicks – “How to Wear a Rashguard” This post first appeared on SPF Love a year ago to rave reviews! Click on the link above and become an expert.

If the rain will go away, this is the combo I’d like to wear this weekend:

Basta Surf Bells Rashguard Top $195 at shopbop and lemlem’s Gola Hoodie for $245. Happy Summer!


Pimp Your Patio

Your outdoor space should not only be an extension of your home but an extension of your style. Looking to make it extra special? Style your patio or pool after your favorite resort. Little hints of destination are transcendent (Moroccan lamps, Florida fern).  Throw in some hotel luxuries (plush towels and soft throws) and make your back yard the place to be this summer.

The overall theme here is, of course, a respite from the sun –  which all the best resorts and outdoor spaces provide.

LOVE this bohemian, yet modern look from Mar Silver Design who used Gandia Blasco Tee Pees to style this Hampton’s pool, $4,840.


 This exotic look from Domino Magazine features Janus et cie’s Daydream Daybed for $1,300.


Indian decor has certainly had a moment.  The star detail in this Raj Tents Pergola is amazing.  Tents are custom-made or rent one for your next soiree. Price upon request.


Another from Raj Tents, the Pavillion.


Whether it’s the St. Tropez Pavillion (above) or the Bali Lounge, Tuuci has a great selection. Also, price upon request or view at a local retailer.


Pottery Barn’s Madera Teak Daybed is a good basic/neutral design, $4,000.


The more pared down Torrey Wicker Daybed is also from Pottery Barn for $2,599.


Don’t want to go all in? See a move in your future? Keep it simple with the Jadine Double Lounger from West Elm, on sale now for $594.  Umbrellas start at $126. Add your personal touches with towels, throw pillows and a small outdoor carpet.


Are you the DIY type? Just LOVE this Moroccan themed pergola and lounge. Might be my favorite of the bunch.

Happy decorating.


Rashguards under $50

Saving your money for a sweet summer getaway?  We’ve got the best styles for you, all under $50!

This basic Woman’s Striped Rashguard Swim Top from Old Navy is only $25.  Pair it with a bright bikini bottom to really make a statement.


Lands’ End?  Yes!  They have a huge selection that also includes petite and plus sizes and are priced from $35 to $49.

My fave of the Lands’ End bunch is the Woman’s Colorblock Crew Neck “Swim Tee” for $35.


Running into Target for a few things, head to the ladies section and grab the oh so preppy Merona Half Zip Rashguard for $25.


Totally dig this playful ’80s throwback from Roxy, the Sunset Remix Rashguard for $46.

Stop into your favorite discount store and check out their swim section, I’m willing to bet almost all have added a few rashguards to their line – just make sure it’s UPF 50.

Social Butterfly?

We are so thrilled to have you, dear subscriber.  We are truly humbled at how many of you have found us.  You are wise, have great taste, and love the beach!

Did you know that you many be missing out on great deals, ideas and images?  There are little snippets that come across the desk that are too “small” for a post but too good not to pass on.  Most recently: giveaways from Cabana Life, a J.Crew swim sale, and the Miles for Melanoma Lemonade stand.

So, please like us on facebook!  Then follow us on twitterinstagram and pinterest! Spread the love!

image: J.Crew



2014 SPF Love Sunscreen Drive

We are very exited to launch the 2014 SPF Love Sunscreen Drive. Sunscreen is a necessary and expensive item, one that some families do without.  Again this year we are partnering with The Lower Eastside Girls Club whose members will attend camp in Upstate New York this June.

Throughout the entire month of May, Melanoma Awareness Month, donations will be accepted at all Letarte Swimwear locations (Greenwich, Madison Avenue, Malibu, Maui, Nantucket, Newport and Palm Beach) or may be mailed directly to The Lower Eastside Girls Club, 101 Avenue D, New York, NY 10009 (Attn: Kate Sease).

This year, a big thank you to Blue Lizard Sunscreen, who have kicked off the campaign with a donation.  In addition, SPF Love readers will receive 10% off any online purchase. Go to Blue Lizard and buy a bottle for the drive, then stock up for summer! Enter code SPFLOVE at checkout. Valid through 9/1/14!

The Lower Eastside Girls Club, located in Manhattan, provides a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world. By delivering strong arts, literacy, science, health and leadership programs they provide girls with the vision to plan – and the tools to build – their future.

School’s Out for Summer!

…well, almost.  The countdown is on!  And if you’re like me you’re getting all your summer plans and gear in order, which include staples for the rascals (see discount code below!). We at SPF Love are stoked that rashguards are now the norm for all kidos.  It just makes sense to preserve that flawless skin (that we all wish we could get back!).

I discovered Cabana Life when I bought a rashguard set as a 1-year birthday gift.  Their playful designs have become my go-to gift for kids and mothers-to-be. So when Cabana Life agreed to let us shoot some favorites from their summer 2014 collection, we jumped.

And what better complement to the ensembles than Babiators. These rad shades for kids aged 6 months to 7+ years are 100% UVA/UVB protective and are made of durable rubber, guaranteed to bounce back into shape.  If not, Babiators will replace them!  Yes, Really.

Cabana Life + Babiators:  Here’s to a safe and stylish summer, my friends…


Featured items: Cabana Life teal and yellow Punch Rashguard Set, Boys Habiscus Rashguard Set and blue and green Seaglass Rashguard Set, all $46.  Hopefully you noticed the hot orange number on “mom” above.  There were so many oohs and aahs at our anniversary party over this garment, we had to sneak it into a shot – The Clementine Tunic Top, $80.  Babiators featured in Wicked White, Black Ops Black, Popstar Pink and Violet Pilot, all only $20.

Photo Credit:  Linda S. Napier Photography