Had willa been around when I was a t(w)een, SPF Love might not exist today!

What’s not to love about a skincare brand made just for girls?  T(w)eens don’t want their mother’s products, nor do they need them. And are the drugstore brands that market to girls the safest choice for beautiful, young skin?

willa is the labor of love for founders Christy and Willa Prunier.  Christy is a skin cancer survivor and ex film exec and Willa (below), a teen who just didn’t want to use kid’s products anymore (how beautiful is she!?).  The two have put out the ultra cool line of skincare products called willa. Their mission? “To empower girls to make healthy choices with natural products so they will love the skin they’re in.”  As you can never reverse the signs of aging, “Start young, Stay young.”  Part of younger looking skin is using a daily SPF.  Christy’s philosophy is instill the SPF ritual early, “We don’t wait for our children to get a cavity to tell them to brush their teeth.”

willa’s natural products started with skincare and has recently expanded to include lip glosses. Here’s a sampling of some of our favorites…

3 step daily routine kit and pouch includes Start Fresh Foaming Facial Wash, Face Friendly Clear Face Oil-Free Moisturizer and Face the Day SPF Tinted Protection, all for $65.  The SPF is reminiscent of my fave adult product, MD Solar Sciences as it has a very light, dry powdery feel.  It also has a slight tint that offsets the natural zinc oxide but is invisible on the skin.


On the Go Gentle Cleansing Lavender Facial Towelettes, for when you don’t have time to wash…after Lax practice? $10.50 for 30 towelettes.


A necessity in any t(w)een’s arsenal, Take Action Acne Spot Treatment Click Pen, $14.


Because what t(w)een doesn’t love a face mask, willa’s Fresh Face Cucumber Face Mask – in the Sleepover Party Pack (of 12), $42.


Speaking of empowering girls, willa’s fans can become willagirls, and start their own willa sales business.  Eek!  I can hardly wait until my daughter gets a bit older!

Now, get BTS shopping! SPF Love readers will receive a 15% discount on all products when spending $50 or more.  Use promo code HEALTHYSKIN at checkout, now through 9/15.


#TBT Summer Hair Care

This post appeared on SPF Love almost 2 years ago to the day.  I referenced it this evening when trying to remember the fix for fried, end of summer hair.  One worth repeating…

I asked top NYC colorist and stylist, Scott Bond, of Bond Street Hair about caring for summer locks.  Scott is an uber-talented hair professional with numerous TV shows, magazines and celebrities on his resume.  I’m proud to call him my colorist for over 10 years, and a friend.

Sun, salt and chlorine can cause color to fade and leave hair extra dry. Here are some great tips to help battle the elements:

1. Rinse your hair with fresh water prior to going in the ocean or pool.  This creates a barrier on the hair and leaves it less vulnerable to salt and chlorine damage.  Apres swim, rinse again.  Always keep a few extra bottles of water on hand.

2. Blondes (natural and bottle) have more of an issue with chlorine than any other color.  Follow the rinse rule above and if color turns a bit green, wash with a clarifying shampoo once a week.

3. If your hair is colored red, fading always happens at a higher rate.  This is due to the fact that the red color molecule is larger than that of any other color, so it sits on the outer layer of the cuticle, where it washes out or is compromised more quickly. You should therefore take extra precaution in the sun, keep it covered, wear a hat.

4. If your color is natural and/or your issue is dry, damaged hair, here is an au natural way to keep your hair protected and to keep moisture in: Brush a fair amount of olive oil through your hair before going to the beach/pool.  The oil provides a barrier between the elements and your hair.  Don’t worry, it completely washes out.

5. Don’t neglect the scalp.  If you are not wearing a hat and are out on the water, say surfing, it’s wise to use an SPF on the scalp, especially the part.  Look for an oil based SPF specifically for hair.  The oil will penetrate hair to reach the scalp and pull double duty on creating that barrier on the actual hair to alleviate drying.  The SPF will help to minimize fading as well but as with any sunscreen, needs to be reapplied.  Scott recommends Phyto Plage Protective Beach Spray, $18


And Renee Furterer Huile Nutritive Oil KPF 90 (blocks 90% of UV rays), $21.

In a pinch?  Just use your body sunscreen.

6. A natural treatment to bring shine back to dull, dry end-of-summer hair: apply apple cider vinegar, let sit for a few minutes and rinse with cold water.  Don’t worry, the smell dissipates once your hair dries.

Scott and his partner, the late George Wilman, developed a great line of everyday products called Know Hair and Body.  Each item is free of DEAs, Formaldehyde, Glycols, Parabens, PEGs, Petrochemicals, Phthalates, Silicones, Sulfates, Synthetic Colors, Synthetic Fragrance or TEAs.  All products are vegan and cruelty free.  A must try!

Hard Sell

There is a reason why magazines like InStyle have based their entire business on selling the products that celebrities wear and use. And why US Weekly engages 2 million+ people with each weekly issue.  Celebrities sell.

Maybe celebrities are the reason why beach fashion has reached a tipping point? Celebs are stepping out in hats and rashguards and big honkin’ sunglasses. They know that limited exposure keeps skin looking younger, longer – THE key to longevity in Hollywood.

No doubt we’ve all been persuaded by our favorite actress, hence, our latest pinterest board “Everybody’s Doin’ It.” (click through, you know you want to!)

Ellen Pompeo in Letarte



Nothing says summer like “Soludos.”  Translation: “Cheers to the Sun.”  This California company is bringing back the classic espadrille just in time for board-walking.  What I love about Soludos are their sun-bleached fabrics, design tweaks and prints.

These beachy slips-ons are part of a limited edition collaboration with Australian “print masters” We Are Handsome.  The Tropical is currently on sale – get ‘em before they are gone!


The We Are Handsome in Paradise, also on sale!


Soludos’ new take on the espadrille, the menswear inspired Smoking Slipper, is a slight deviation from the classic.

Soludos’ selection goes beyond shoes, to bagswraps, lace-up espadrilles and kids styles…check out their summer shop and Cheers to the Sun!



Last Call!

Our exclusive Cabana Life Coupon code expires on 5/31.  Use SPF14LOVE at checkout to receive 15% off your purchase!

And, last chance for the 2014 SPF Love Sunscreen Drive.  To donate sunscreen to a Lower Eastside Girls Club camper, bring a few bottles to any Letarte location, nationwide. Make it easy, order from Blue Lizard and send directly to: The Lower Eastside Girls Club, 101 Avenue D, New York, NY 10009 (Attn: Kate Sease).  Use coupon code SPFLOVE to receive 10% off your purchase.


#TBT: How to Wear a Rashguard

In honor of TBT, thought it would be appropriate to bring back an oldie but a goodie – one that still gets comments and clicks – “How to Wear a Rashguard” This post first appeared on SPF Love a year ago to rave reviews! Click on the link above and become an expert.

If the rain will go away, this is the combo I’d like to wear this weekend:

Basta Surf Bells Rashguard Top $195 at shopbop and lemlem’s Gola Hoodie for $245. Happy Summer!


Pimp Your Patio

Your outdoor space should not only be an extension of your home but an extension of your style. Looking to make it extra special? Style your patio or pool after your favorite resort. Little hints of destination are transcendent (Moroccan lamps, Florida fern).  Throw in some hotel luxuries (plush towels and soft throws) and make your back yard the place to be this summer.

The overall theme here is, of course, a respite from the sun –  which all the best resorts and outdoor spaces provide.

LOVE this bohemian, yet modern look from Mar Silver Design who used Gandia Blasco Tee Pees to style this Hampton’s pool, $4,840.


 This exotic look from Domino Magazine features Janus et cie’s Daydream Daybed for $1,300.


Indian decor has certainly had a moment.  The star detail in this Raj Tents Pergola is amazing.  Tents are custom-made or rent one for your next soiree. Price upon request.


Another from Raj Tents, the Pavillion.


Whether it’s the St. Tropez Pavillion (above) or the Bali Lounge, Tuuci has a great selection. Also, price upon request or view at a local retailer.


Pottery Barn’s Madera Teak Daybed is a good basic/neutral design, $4,000.


The more pared down Torrey Wicker Daybed is also from Pottery Barn for $2,599.


Don’t want to go all in? See a move in your future? Keep it simple with the Jadine Double Lounger from West Elm, on sale now for $594.  Umbrellas start at $126. Add your personal touches with towels, throw pillows and a small outdoor carpet.


Are you the DIY type? Just LOVE this Moroccan themed pergola and lounge. Might be my favorite of the bunch.

Happy decorating.


Rashguards under $50

Saving your money for a sweet summer getaway?  We’ve got the best styles for you, all under $50!

This basic Woman’s Striped Rashguard Swim Top from Old Navy is only $25.  Pair it with a bright bikini bottom to really make a statement.


Lands’ End?  Yes!  They have a huge selection that also includes petite and plus sizes and are priced from $35 to $49.

My fave of the Lands’ End bunch is the Woman’s Colorblock Crew Neck “Swim Tee” for $35.


Running into Target for a few things, head to the ladies section and grab the oh so preppy Merona Half Zip Rashguard for $25.


Totally dig this playful ’80s throwback from Roxy, the Sunset Remix Rashguard for $46.

Stop into your favorite discount store and check out their swim section, I’m willing to bet almost all have added a few rashguards to their line – just make sure it’s UPF 50.

Social Butterfly?

We are so thrilled to have you, dear subscriber.  We are truly humbled at how many of you have found us.  You are wise, have great taste, and love the beach!

Did you know that you many be missing out on great deals, ideas and images?  There are little snippets that come across the desk that are too “small” for a post but too good not to pass on.  Most recently: giveaways from Cabana Life, a J.Crew swim sale, and the Miles for Melanoma Lemonade stand.

So, please like us on facebook!  Then follow us on twitterinstagram and pinterest! Spread the love!

image: J.Crew