Exclusive Hollie & Harrie Discount

Wish you had some shade last weekend?  No doubt the Sombrilla is the hottest shade on the beach.  Another sun innovation from Australia, The Sombrilla is a refreshing, lightweight alternative to the beach umbrella and always has passerby asking “Where did you get that!?”.  It’s breathable and cool as it’s made of 100% cotton, boasts 95% UV protection and is large enough for a family of 4+ (approximately 11′ x 6′).

Just for SPF Love readers, Hollie & Harrie have offered a discount of 20%.  Enter code: SPF at checkout, hurry offer ends June 5th!

Hollie & Harrie have launched these new designs in the US: Moroccan Blue, Afternoon Delight, French Stripe Red, Hello Sailor, Morning Sunshine and It’s A Date, respectively.

Check out the internal pocket for sunscreen, etc!



Not to be forgotten, the rest of the H&H line: Kids Sunshirts and versatile Hammamas (Turkish Beach Towels), both 100% cotton.

2015 SPF Love Sunscreen Drive

It’s with great pleasure that I announce the 2015 SPF Love Sunscreen Drive. Sunscreen is a necessary and expensive item, one that some families do without.  Again this year we are partnering with The Lower Eastside Girls Club whose members will attend camp in Upstate New York this June.

Throughout the entire month of May, Melanoma Awareness Month, donations will be accepted by our great friends and partners at Letarte Swimwear.  Drop by to browse their amazing collection of beachy clothing, swimwear, kids, jewelry and accessories.  The word is out and Letarte is rapidly expanding, please visit any of their locations to shop and donate (Greenwich, Honolulu, Madison Avenue, Malibu, Maui, Nantucket, Newport, San Jose, Southampton and Palm Beach).  Alternately, donations may be mailed directly to The Lower Eastside Girls Club, 101 Avenue D, New York, NY 10009, Attn: Kate Sease.

It’s not too late!  If your group, organization or company would like to get involved, we can set you up for a drive anytime in the month of May.  Please contact SPF Love if you are interested.

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The Lower Eastside Girls Club, located in Manhattan, (and at camp in Upstate NY, above) provides a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world. By delivering strong arts, literacy, science, health and leadership programs they provide girls with the vision to plan – and the tools to build – their future.

2015 SPF Love Lemonade Stand

The 2015 SPF Love Lemonade Stand will take place on June 6!  Consider “joining” us, from wherever you are, and teach the kids how to be sun smart and the importance of philanthropy.  All proceeds will benefit the Melanoma Research Alliance’s Danny Fund set up in memory of Danny Federici, long time member of Bruce Springsteen and The E Street Band.


The only thing I ask is that you have the event on June 6th, timing is up to you.  No earnings/donation amount is too small, because together we can make an impact.  Please RSVP and let me know you will be participating.  My crew will be wearing these new edition SPF Love kids tees in signature SPF Love “sun and sky” (orange and blue).  They can be purchased for your crew for $15 each, please contact me by 5/15 to place your order.


Bring on summer!

About Danny Fund: After the outpouring of support following Danny’s death, Bruce Springsteen, The E Street Band and Danny’s family partnered with Debra and Leon Black, founders of the Melanoma Research Alliance (MRA) to create the Danny Fund.  Together they bring melanoma to the forefront of public awareness and fund research with top melanoma doctors from around the world.


So, How Do I Wear a Rashguard Again?

Congratulations to Martha B. from Arizona who won Letarte’s Ocean Blue Arrow Rashguard – new from their 2015 collection!  And thanks to all who participated in the SPF Love Reader Survey – you have provided me with some really valuable information that will help inform content, promotions and events going forward.


The following piece first ran in May of 2013 and quickly became one of my most popular posts.  It was even picked up and shared by the Melanoma Research Alliance. While it seems pretty straightforward, I think people were, and maybe still are perplexed about how and when to wear a rashguard.

As all my peops head off to Spring Break destinations, it’s worth another share…


How to Wear A Rashguard

1. Before leaving the house, lube up, in the buff so as not to miss any spots.

2. Put on your bathing suit and your favorite caftan.

3. I’m sure most of you spend your time at the pool/beach under an umbrella or cabana, right?

4. When swimming, surfing, etc., off comes the cover up and on goes the rashguard. A rashguard needs to be worn over a bathing suit top, most all of us need the support and coverage.

5. When back in the shade make the rashguard to caftan switch.

Survey Says!?

Thank you to those that have already responded.  For those that have not, please, please take 30 seconds (really) to complete the SPF Love reader survey.  Your responses will help SPF Love develop the website and user experience.


All answers are completely anonymous and every completed survey means a chance to win a super fresh Letarte Rash, just in time for Spring Break!


Get Involved

Many of us are gearing up for the 2015 SPF Love Sunscreen Drive this May, Melanoma Awareness Month.  Over the years we’ve found that our most generous donors come from our communities: schools, churches, corporations, book clubs, etc.

I would love for my SPF Love cronies to get involved.  It won’t take much on your part, as I will provide everything that you need (signage, collection receptacles, postage, etc.). You can collect on behalf of our beneficiary, the Lower Eastside Girls Club, or choose a beneficiary in your local community.  Either way, we’ll be helping to spread the sun safe word just prior to prime sunning season, while helping those in need.  Sadly, sunscreen is a luxury.

If you are interested, please contact me: meg@spflove.com

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Lower Eastside Girls Club Campers

Free Letarte Rashguard!

Coming Soon!  We are about to embark on a site redesign and many other exciting, new features.  In order to keep my beloved readers happy, I’ve put together a quick, 10-question survey that will help craft content and the overall SPF Love experience.

We would be thrilled if you would take a minute (literally, that’s all it takes) to answer these questions – each completed survey will be entered to win a Letarte Rashguard (below)!


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