2015 SPF Love Lemonade Stand

The 2015 SPF Love Lemonade Stand will take place on June 6!  Consider “joining” us, from wherever you are, and teach the kids how to be sun smart and the importance of philanthropy.  All proceeds will benefit the Melanoma Research Alliance’s Danny Fund set up in memory of Danny Federici, long time member of Bruce Springsteen and The E Street Band.


The only thing I ask is that you have the event on June 6th, timing is up to you.  No earnings/donation amount is too small, because together we can make an impact.  Please RSVP and let me know you will be participating.  My crew will be wearing these new edition SPF Love kids tees in signature SPF Love “sun and sky” (orange and blue).  They can be purchased for your crew for $15 each, please contact me by 5/15 to place your order.


Bring on summer!

About Danny Fund: After the outpouring of support following Danny’s death, Bruce Springsteen, The E Street Band and Danny’s family partnered with Debra and Leon Black, founders of the Melanoma Research Alliance (MRA) to create the Danny Fund.  Together they bring melanoma to the forefront of public awareness and fund research with top melanoma doctors from around the world.


So, How Do I Wear a Rashguard Again?

Congratulations to Martha B. from Arizona who won Letarte’s Ocean Blue Arrow Rashguard – new from their 2015 collection!  And thanks to all who participated in the SPF Love Reader Survey – you have provided me with some really valuable information that will help inform content, promotions and events going forward.


The following piece first ran in May of 2013 and quickly became one of my most popular posts.  It was even picked up and shared by the Melanoma Research Alliance. While it seems pretty straightforward, I think people were, and maybe still are perplexed about how and when to wear a rashguard.

As all my peops head off to Spring Break destinations, it’s worth another share…


How to Wear A Rashguard

1. Before leaving the house, lube up, in the buff so as not to miss any spots.

2. Put on your bathing suit and your favorite caftan.

3. I’m sure most of you spend your time at the pool/beach under an umbrella or cabana, right?

4. When swimming, surfing, etc., off comes the cover up and on goes the rashguard. A rashguard needs to be worn over a bathing suit top, most all of us need the support and coverage.

5. When back in the shade make the rashguard to caftan switch.

Survey Says!?

Thank you to those that have already responded.  For those that have not, please, please take 30 seconds (really) to complete the SPF Love reader survey.  Your responses will help SPF Love develop the website and user experience.


All answers are completely anonymous and every completed survey means a chance to win a super fresh Letarte Rash, just in time for Spring Break!


Get Involved

Many of us are gearing up for the 2015 SPF Love Sunscreen Drive this May, Melanoma Awareness Month.  Over the years we’ve found that our most generous donors come from our communities: schools, churches, corporations, book clubs, etc.

I would love for my SPF Love cronies to get involved.  It won’t take much on your part, as I will provide everything that you need (signage, collection receptacles, postage, etc.). You can collect on behalf of our beneficiary, the Lower Eastside Girls Club, or choose a beneficiary in your local community.  Either way, we’ll be helping to spread the sun safe word just prior to prime sunning season, while helping those in need.  Sadly, sunscreen is a luxury.

If you are interested, please contact me: meg@spflove.com

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Lower Eastside Girls Club Campers

Free Letarte Rashguard!

Coming Soon!  We are about to embark on a site redesign and many other exciting, new features.  In order to keep my beloved readers happy, I’ve put together a quick, 10-question survey that will help craft content and the overall SPF Love experience.

We would be thrilled if you would take a minute (literally, that’s all it takes) to answer these questions – each completed survey will be entered to win a Letarte Rashguard (below)!


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Sun Printing

Whether tie-dye or Shibori (the old school Japanese tie-dying technique) there’s no denying that this trend is still hot.  From clothing to shoes to home decor, it evokes an easy, carefree feeling synonymous only with summer.  Spring collections are in line…

Screen Shot 2015-03-17 at 9.48.59 AMTye Dye Maxi Dress


Screen Shot 2015-03-17 at 9.52.39 AMDip-dye Linen Top


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Lattice Shibori Pillow


 J.Crew’s new Elise Pump


But have you heard of Sun Printing? For you crafty types, create your own designs with light-sensitive materials and the sun. The sun’s UV rays activate molecules in this eco-friendly fabric, giving it its beautiful indigo color.  Choose from a 4’x3′ Sun Printing Kit (used below to make the art), silk scarfpaper or greeting cards.  This is a great project to share with the kids, with a lesson about the strength of the sun

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Looking for something large-scale?  You can buy larger quantities from specialty fabric stores and make a dress or table cloth…read more via Garden Design Magazine.

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Must Have: Criss Cross Espadrille

Spring is in the air and I’m dreaming of my warm weather wares!  This weeks Must Have…

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…the Criss Cross Platform Sandal from Soludos! Versatile, yet glam in 100% leather.

Hmmm, need to get those toes ready!  Have you seen Essie’s Spring 2015 line?  Colors are flowerista, perennial chic, picked perfect, garden variety, blossom dandy and petal pushers – my personal fave.

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The Beach Necklace

A bathing suit is just not complete without a necklace, one that falls just so and ads that extra bit of glam to your ensemble.  With spring/summer collections dropping now, here are some great new styles to get you spring break ready…


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Melene Kent Guardian Angel


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Melene Kent Cyhroprase Daggar Necklace – Cyhroprase, “the stone of youth,” said to help one to grow, forgive, connect with nature and balance emotions.  Get 20% off site-wide at Melene Kent Jewels with code spflove, now thru the end of the month!


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Ariel Gordon Spike Pendant


Screen Shot 2015-02-14 at 1.01.31 PMAriel Gordon Feather Pendant


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Heather Gardner Crystal Antler


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Jennifer Zeuner Arrow Necklace


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Ace Commune Indigo Tassel

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Chan Luu Neon Skull


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Chan Luu Cotton Fringe


Screen Shot 2015-02-23 at 9.18.14 PMKaren London Heart Breaker


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Heather Gardner Golden Sunset


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House of Harlow Tribal Pendant