The Beach Necklace

A bathing suit is just not complete without a necklace, one that falls just so and ads that extra bit of glam to your ensemble.  With spring/summer collections dropping now, here are some great new styles to get you spring break ready…


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Melene Kent Guardian Angel


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Melene Kent Cyhroprase Daggar Necklace – Cyhroprase, “the stone of youth,” said to help one to grow, forgive, connect with nature and balance emotions.  Get 20% off site-wide at Melene Kent Jewels with code spflove, now thru the end of the month!


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Ariel Gordon Spike Pendant


Screen Shot 2015-02-14 at 1.01.31 PMAriel Gordon Feather Pendant


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Heather Gardner Crystal Antler


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Jennifer Zeuner Arrow Necklace


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Ace Commune Indigo Tassel

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Chan Luu Neon Skull


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Chan Luu Cotton Fringe


Screen Shot 2015-02-23 at 9.18.14 PMKaren London Heart Breaker


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Heather Gardner Golden Sunset


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House of Harlow Tribal Pendant

The Crop Rash

Not ready for the real deal?  Take the first step with the cropped rashguard. If you got, flaunt it!


Mara Hoffman Supernova


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Zoe Karssen Stars


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Suboo Palm as seen is SI Swimsuit



Andrea Iyamah Tara


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Splendid Untamed



Red Carter Sun Goddess


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Zinke Tie Back

Baby Boom

Is it me or is everyone having a baby?!  I’ve bought more baby gifts in the past few months than I have in the past few years.  My go to gift?  A rashguard set, of course.  Here are some of my faves, rashguards and beyond…(click on image for details).

While technically not for babies, I’ve fallen for Tea Collection’s new line.  The best new designs in children’s swim I’ve seen in a while.






These shades are rad and Babiators will replace them if they are lost or broken! They now make them in big kid sizes, hope they fit me!

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Clean and simple from J.Crew Baby





On trend from Target







Tropical and psychedelic from Molo

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Cute sun hats are hard to come by – these are from Rickshaw Design and Egg Baby


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Beach cover up also by Rickshaw




Beach/baby blanket from Roberta Roller Rabbit

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Nathalie Dion’s illustrations wow, this now classic never gets old…





Sun Smart Resolutions

I hope your holidays were filled with good cheer, good friends and good rest.  Over the past few months I have done all of the above and then some.  I am back and renewed and can’t wait to share what I have been up to (hint: some ski, some sun).

It’s that time of year when we all look within ourselves, to set a positive tone for the year to come.  My resolutions involve many of the typical: drink more water, get more exercise, eat more green.  Mine also include getting my children out of the bubble that we have built around them, to give them more perspective.  The plans so far: a trip to a national park and a day of cleaning up our beaches.

It’s also a good time to make sun smart resolutions.  I recently had a conversation with a woman at a birthday party.  We got to talking about what I do and she asked  “While I’m afraid of what you might say, what should I do to be more safe [in the sun] this year?” In so many words I told her: You can still be true to who you are and how you want to look while also being smart about sun and aging risks. My advise to my fellow partyer:

1. Get yourself a daily moisturizer with SPF.

I’m in love with MD Solar Sciences Mineral Tinted Creme – Now available at Sephora!  Get out there and try a sample – I promise you’ll love the way this moisturizer, with a perfect hint of color, melts into your skin and leaves you with a dry, powdery finish.

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2. Get yourself a sweet rashguard.

Rashguards have come a long way in the past ten years.  No matter what your style there is one out there for you, promise.  Stay tuned for our coverage of new cruise and spring designs. I’ve got my eye on this one from Zinke.

Screen Shot 2015-02-02 at 12.48.15 PM3. Get yourself checked by a dermatologist.

You’d be surprised how many people don’t see a dermatologist or how much time passes in between visits. After the SPF Love Anniversary Party last year, a party goer went to her dermatologist who then found a basal cell carcinoma.  If we do nothing else at SPF Love, we can feel good about this.  So make that appointment!


#Giving Tuesday

Think of all the money you’ll save on Black Friday and Cyber Monday. Consider giving to the charity of your choice on Giving Tuesday.

GT_2014Web-Banner_250x250_2-150x150May we suggest a few of our favorites?

Melanoma Research Alliance’s Danny Fund

After the outpouring of support following Danny’s Federici’s death, Bruce Springsteen, the E Street Band and Danny’s family partnered with Debra and Leon Black, founders of the Melanoma Research Alliance (MRA) to create the Danny Fund. Together they bring melanoma to the forefront of public awareness and fund research with top melanoma doctors from around the world.  100% of all donations go to research.

Melanoma Research Foundation

The Melanoma Research Foundation is a 501(c)(3) nonprofit organization dedicated to funding medical research to find effective treatments and eventually a cure for melanoma. MRF strives to educate patients and physicians about the prevention, diagnosis and treatment of melanoma and advocate for the melanoma community to raise awareness of this disease and the need for a cure. Since the organization’s founding in 1996, the MRF has grown into the largest independent organization devoted to melanoma.

Sunscreen Irene

Perhaps you would like to give and receive.  Consider donating to make Sunscreen Irene a reality and get the sun safe message in the hands and minds of our most important target: our children. A $25 donation gets you a copy of the book.

Get out there and give!

Listen Up Product Junkies!  


Today, 11/25, at 12:01pm The Allure Beauty Box goes on sale.  The box features 24 FULL-SIZE beauty products including Biore, Burt’s Bees, John Frieda and Jergens Natural Glow, to name a few.  $5 from each purchase will go to our friends at the Melanoma Research Alliance. Limited quantities available.

2014 Holiday Wish List

It’s been one of my favorite pastimes since I was a kid: making a Christmas Wish List. Back in the day it usually included things like Lamborghinis and the boy who sat next to me in homeroom.  This year’s list is no less long or extravagant.  I’ve scouted high and low, from boutiques to the interwebs, to bring you holiday picks for all those beach-crazy, SPF-Lovers in your life – happy shopping!

FOR YOU, I MEAN HER: She’ll love the MACKIE Dress! These hand-embroidered, one-of-a-kind dresses come in two different styles (long and short) and in 12 different colors.



For apres-surf or cozying up in front of the fire this season, she’ll melt for Surf Bazaar’s Harem Pants.



She can stash her stash in this Samudra Pouch.

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Every girl needs a pair of large sunnies.  Sometimes more coverage is just what the doctor ordered and the Ray-Ban Jackie Ohh is the one.



Benefit Cosmetics Watt’s Up Highlighter will keep her glowing all year long.

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These trippy Kaleidoscope Smoking Slippers from Soludos make good house slippers too!

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FOR THE LITTLER ONES:  Did we mention the MACKIE also comes in girls, toddler and infant sizes!



AC, baby! This tee is from Rowdy Sprout, a perennial fave.

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For the beach baby, love these shiny Choudou Booties from Serena & Lily.



What little one doesn’t love sparkle? This gold sequined Rafia Basket will take her from holiday trough summer.

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FOR HIM: He’ll love you forever for this dope cruiser, handcrafted in PDX.



His fireside attire? The Harpoon Through the Heart Hoodie

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…and a Vince Dip-Dye Beanie.

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FOR HOME:  Add a beachy, laid-back vibe to anyone’s pad with these fun pillows. The dip dye throw pillow cover…

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…or this Mexican Cotton Embroidered Otami Pillow Cover.

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Jonathan Adler’s lucite Tic Tac Toe board is a playful, mod addition to any living room.

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FOR POOCH: This Bobby Sweater from Ware of the Dog almost makes me want to get a dog. Almost.

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FOR THE HOST: Laduree macarons are always a crowd pleaser, the box is so beautiful and gift enough.  But these treats are amazing, my favorite is vanilla (really!). Laduree macarons are gluten free to boot!




And last but not least Jonathan Adler’s newest scents in the Pop Candles line: Champagne, Bourbon (“Feels like: William Faulkner, a Secret Society at Yale, buckskin breeches, a date with your ex.”) and Vodka (“Feels like: An igloo hotel, Elaine Stritch, a chic after party, a Brezhnev-era high-rise.”). Hilarious.

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Teach Your Children Well

We have the power to squash the skin cancer epidemic!  It all begins with education. Larry Chiefetz and Jennifer Horn have taken the first step.  They have written a charming children’s book called “Sunscreen Irene” and have hired a nationally acclaimed curriculum expert to write a Kindergarten lesson plan.  A sunscreen called KidzGoo will follow next summer.


Larry and Jen are raising money via Kickstarter so they can give away 10,000 copies to elementary schools, children’s hospitals and camps by the holiday season.  A $25 donation will get you a copy of “Sunscreen Irene” just in time for stocking stuffing.  Click here to support.