Teach Your Children Well

We have the power to squash the skin cancer epidemic!  It all begins with education. Larry Chiefetz and Jennifer Horn have taken the first step.  They have written a charming children’s book called “Sunscreen Irene” and have hired a nationally acclaimed curriculum expert to write a Kindergarten lesson plan.  A sunscreen called KidzGoo will follow next summer.


Larry and Jen are raising money via Kickstarter so they can give away 10,000 copies to elementary schools, children’s hospitals and camps by the holiday season.  A $25 donation will get you a copy of “Sunscreen Irene” just in time for stocking stuffing.  Click here to support.


Valdez Panama Hats


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While hats are a leisure necessity, they’re not the accessory that I get most excited about, until now.  While searching for a lid for my upcoming trip to St. Barths, I came across Valdez. Their designs are fresh and playful and take the traditional Panama style hat to the next level.  

Founder Gabriela Goldbaum aims to preserve the culture of the original Panama, an Ecuadorian tradition for centuries, while providing work for local artisans in Ecuador. Valdez uses only indigenous materials such as toquilla straw, tagua beads and felt from the Andes to create their handmade hats.  

Just a few of my faves, which one should I take with me??


Valdez Eva Hat


Valdez Orange Adan Panama Hat


Valdez Fiesta Panama Hat

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Valdez Classic Panama Hat with Otavalo Band


Valdez Worry Doll Panama Hat

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Valdez Double Band Hat



Summer in a Box

It’s time to kiss another summer goodbye.  Some of you will watch your summer glow fade… some of us never had it at all. Either way, it doesn’t have to be.

Get to Sephora stat!  We’re bonkers for The Bronze of Champions from a perennial fave, Benefit Cosmetics. This travel box includes a highlighter, bronzing powder, 2 layering eye shadows, lip gloss and mascara – all to keep you looking perpetually vacationed!

Screen Shot 2014-09-10 at 1.31.23 PMThe best part is, it’s fool-proof!  The box comes with step by step instructions on how to apply all of the products, so you can’t screw it up.  $32, exclusively at Sephora.

New! SPF Spa Treatments

With summer winding down (Noooooo!) naturally it’s time to start thinking about a winter getaway.

Vogue recently opened my eyes to a handful of progressive resorts, in amazing destinations, that are making the arduous task of applying sunscreen more manageable and even enjoyable!  I had to dig deeper…

Nizuc Resort and Spa on the Riviera Maya in Mexico (named one of the best new hotels in the world 2014 by Conde Nast Traveler) has set up poolside SPF dispensers with natural, anti-aging brand Soleil Toujours.



Also serving up Soliel Toujours, Amanyara in Turks and Caicos‘ Northwest Point Marine National Park.



The Anantara Resort in the Maldives has taken skin protection to the next level. The treatment begins with a coconut-mint scrub, followed by expert applications of Coola SPF throughout the day. All “disguised as a daylong spa ritual.”  Now that, my friends, is the definition of SPF Love.

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Looking for something closer to home?  At the Spa at The Four Seasons Las Vegas, all poolside spa services conclude with a mist of Coola Organic Suncare.



At the Remede Spa at the St. Regis in Aspen“We don’t let our clients leave a facial without protection,” says spa director Julie Oliff.  High altitude and reflection off of the snow are a dangerous combination.



Where will you go this winter?


Had willa been around when I was a t(w)een, SPF Love might not exist today!

What’s not to love about a skincare brand made just for girls?  T(w)eens don’t want their mother’s products, nor do they need them. And are the drugstore brands that market to girls the safest choice for beautiful, young skin?

willa is the labor of love for founders Christy and Willa Prunier.  Christy is a skin cancer survivor and ex film exec and Willa (below), a teen who just didn’t want to use kid’s products anymore (how beautiful is she!?).  The two have put out the ultra cool line of skincare products called willa. Their mission? “To empower girls to make healthy choices with natural products so they will love the skin they’re in.”  As you can never reverse the signs of aging, “Start young, Stay young.”  Part of younger looking skin is using a daily SPF.  Christy’s philosophy is instill the SPF ritual early, “We don’t wait for our children to get a cavity to tell them to brush their teeth.”

willa’s natural products started with skincare and has recently expanded to include lip glosses. Here’s a sampling of some of our favorites…

3 step daily routine kit and pouch includes Start Fresh Foaming Facial Wash, Face Friendly Clear Face Oil-Free Moisturizer and Face the Day SPF Tinted Protection, all for $65.  The SPF is reminiscent of my fave adult product, MD Solar Sciences as it has a very light, dry powdery feel.  It also has a slight tint that offsets the natural zinc oxide but is invisible on the skin.


On the Go Gentle Cleansing Lavender Facial Towelettes, for when you don’t have time to wash…after Lax practice? $10.50 for 30 towelettes.


A necessity in any t(w)een’s arsenal, Take Action Acne Spot Treatment Click Pen, $14.


Because what t(w)een doesn’t love a face mask, willa’s Fresh Face Cucumber Face Mask – in the Sleepover Party Pack (of 12), $42.


Speaking of empowering girls, willa’s fans can become willagirls, and start their own willa sales business.  Eek!  I can hardly wait until my daughter gets a bit older!

Now, get BTS shopping! SPF Love readers will receive a 15% discount on all products when spending $50 or more.  Use promo code HEALTHYSKIN at checkout, now through 9/15.


#TBT Summer Hair Care

This post appeared on SPF Love almost 2 years ago to the day.  I referenced it this evening when trying to remember the fix for fried, end of summer hair.  One worth repeating…

I asked top NYC colorist and stylist, Scott Bond, of Bond Street Hair about caring for summer locks.  Scott is an uber-talented hair professional with numerous TV shows, magazines and celebrities on his resume.  I’m proud to call him my colorist for over 10 years, and a friend.

Sun, salt and chlorine can cause color to fade and leave hair extra dry. Here are some great tips to help battle the elements:

1. Rinse your hair with fresh water prior to going in the ocean or pool.  This creates a barrier on the hair and leaves it less vulnerable to salt and chlorine damage.  Apres swim, rinse again.  Always keep a few extra bottles of water on hand.

2. Blondes (natural and bottle) have more of an issue with chlorine than any other color.  Follow the rinse rule above and if color turns a bit green, wash with a clarifying shampoo once a week.

3. If your hair is colored red, fading always happens at a higher rate.  This is due to the fact that the red color molecule is larger than that of any other color, so it sits on the outer layer of the cuticle, where it washes out or is compromised more quickly. You should therefore take extra precaution in the sun, keep it covered, wear a hat.

4. If your color is natural and/or your issue is dry, damaged hair, here is an au natural way to keep your hair protected and to keep moisture in: Brush a fair amount of olive oil through your hair before going to the beach/pool.  The oil provides a barrier between the elements and your hair.  Don’t worry, it completely washes out.

5. Don’t neglect the scalp.  If you are not wearing a hat and are out on the water, say surfing, it’s wise to use an SPF on the scalp, especially the part.  Look for an oil based SPF specifically for hair.  The oil will penetrate hair to reach the scalp and pull double duty on creating that barrier on the actual hair to alleviate drying.  The SPF will help to minimize fading as well but as with any sunscreen, needs to be reapplied.  Scott recommends Phyto Plage Protective Beach Spray, $18


And Renee Furterer Huile Nutritive Oil KPF 90 (blocks 90% of UV rays), $21.

In a pinch?  Just use your body sunscreen.

6. A natural treatment to bring shine back to dull, dry end-of-summer hair: apply apple cider vinegar, let sit for a few minutes and rinse with cold water.  Don’t worry, the smell dissipates once your hair dries.

Scott and his partner, the late George Wilman, developed a great line of everyday products called Know Hair and Body.  Each item is free of DEAs, Formaldehyde, Glycols, Parabens, PEGs, Petrochemicals, Phthalates, Silicones, Sulfates, Synthetic Colors, Synthetic Fragrance or TEAs.  All products are vegan and cruelty free.  A must try!

Hard Sell

There is a reason why magazines like InStyle have based their entire business on selling the products that celebrities wear and use. And why US Weekly engages 2 million+ people with each weekly issue.  Celebrities sell.

Maybe celebrities are the reason why beach fashion has reached a tipping point? Celebs are stepping out in hats and rashguards and big honkin’ sunglasses. They know that limited exposure keeps skin looking younger, longer – THE key to longevity in Hollywood.

No doubt we’ve all been persuaded by our favorite actress, hence, our latest pinterest board “Everybody’s Doin’ It.” (click through, you know you want to!)

Ellen Pompeo in Letarte



Nothing says summer like “Soludos.”  Translation: “Cheers to the Sun.”  This California company is bringing back the classic espadrille just in time for board-walking.  What I love about Soludos are their sun-bleached fabrics, design tweaks and prints.

These beachy slips-ons are part of a limited edition collaboration with Australian “print masters” We Are Handsome.  The Tropical is currently on sale – get ‘em before they are gone!


The We Are Handsome in Paradise, also on sale!


Soludos’ new take on the espadrille, the menswear inspired Smoking Slipper, is a slight deviation from the classic.

Soludos’ selection goes beyond shoes, to bagswraps, lace-up espadrilles and kids styles…check out their summer shop and Cheers to the Sun!