I was thrilled when Lindley Pless of The Sentimentalist asked me to do a piece for her blog. Check it out!
We are pleased to announce our official partnership with The Melanoma Research Alliance’s Danny Fund. In honor of Melanoma Awareness Month, we have SPF Love tees hot off the press! You can get your tees two ways:
1. At Letarte Swimwear on Greenwich Avenue. 10% of the proceeds generated from SPF Love tees, sold at Letarte Greenwich, this month, will go directly to the Danny Fund.
2. At spflove.com. For the remainder of the year, 10% of the proceeds generated from sales of SPF Love tees purchased on spflove.com will be donated to the charity.
About the Danny Fund: After the outpouring of support following Danny’s Federici’s death, Bruce Springsteen, the E Street Band and Danny’s family partnered with Debra and Leon Black, founders of the Melanoma Research Alliance (MRA) to create the Danny Fund. Together they bring melanoma to the forefront of public awareness and fund research with top melanoma doctors from around the world. 100% of all donations go to research. Please visit curemelanoma.org for more information or to donate directly.
For those of you who didn’t know my dad, he was a talented and passionate man who –when he wasn’t recording or touring with Bruce Springsteen and the E Street Band– devoted his time to his family and friends. He reveled in all that life had to offer, always with a smile on his face. His vivacity and “carpe diem” attitude never diminished, even after he was diagnosed with Stage II melanoma in 2006. His fight was an inspirational one. He sustained hope and continued to play with the band until he was physically unable to perform. In his last few weeks alive, he adopted a mission to awaken the public to the dangers of the sun and advance outcomes for patients plagued by what is now the fastest growing cancer in the US.
Since my father’s death, my family and I created a foundation dedicated to raising funds for melanoma research, The Danny Fund. Today, we are honored for the foundation we built to be a program of the Melanoma Research Alliance. Together, we are working to fund the most promising melanoma research worldwide that is hastening the discovery of better treatments and hopefully, a cure. Your participation today will directly support a young investigator whose ambitious and innovative research often spearheads groundbreaking scientific developments.
To take part in this meaningful movement, please consider donating $10 today by texting DANNY to 50555. Our family, as well as all individuals and their loved ones touched by this disease, are truly grateful and thank you for your support.
- Jason Federici
We are very exited to launch the 2013 SPF Love Sunscreen Drive. Sunscreen is a necessary and expensive item, one that most low income families do without. This year we are partnering with The Lower Eastside Girls Club whose members attend camp in Upstate New York in the month of June.
Throughout the entire month of May, Melanoma Awareness Month, donations will be accepted at all Letarte Swimwear locations (Greenwich, Maui and Palm Beach) or may be mailed directly to SPF Love, PO Box 5312, Greenwich, CT 06831.
The Lower Eastside Girls Club, located in Manhattan, provides a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world. By delivering strong arts, literacy, science, health and leadership programs they provide girls with the vision to plan – and the tools to build – their future.
Sunglasses are not only one of the most important accessories in your arsenal, they are also vital to your safety in the sun. This year, I happen to be all about Ray Ban and cat eyes…
Loving this feminine take on the aviator, Ray Ban’s Mirrored Cats 5000 Aviator Sunglasses, $150 at shopbop.
And a new take on the classic ’80s Wayfarer, Thick Cat-Eye Wayfarer Sunglasses for J. Crew, $144.
Four more weeks ’till summer…
Neutrogena takes a stand: this year’s Choose Skin Health campaign aimed at teens and tanning beds.
I love all things beach. If I had my way, I’d be basking in the sun all day at my beach house. To dream. But, if you haven’t figured it out yet, I’m trying to live the beach lifestyle, safely, well, and realistically.
Nothing transports me to the beach like the smell of coconut. I’m convinced that this beautiful beach fruit has the power to release endorphins that make me as happy as I would be if I were sipping an Endless Summer in MTK. Whether on my plate or slathered on my body I’m all about the coconut. Good quality, real coconut.
On my recent trip to Amelia Island, I discovered Epicuren Discovery After Bath Moisturizer in Kukui Coconut. I’m obsessed. Not only does it smell great, it’s a natural line with metadermobolic enzymes – proteins that encourage skin rejuvenation.
As with most delicacies, Epicuren is hard to come by, available at the Ritz Carlton and select spas (click on “Find Epicuren”). Miraculously though, I just found it through a small shop on amazon. Not there a week ago, so get it while it lasts! $38 for 8 oz.
La Mer has come to be known as the gold standard in skin care. Coveted for it’s natural and highly active ingredients like nutrient-rich algae, antioxidant extracts and semi-precious stones. La Mer was created over a decade ago by Dr. Max Huber who eventually looked to the sea to transform and heal his own skin which was badly burned in a lab accident. Today, La Mer hand-harvests Giant Kelp off the coast of Vancouver Island to make what it calls Miracle Broth. This key ingredient is in each and every one of La Mer’s restorative skin care products and is said to improve firmness, and the look of lines, wrinkles and pores. Creme de la Mer at $275 for 2 oz. is a favorite of Jennifer Garner and Sienna Miller.
Debuting in early May is the Soleil de la Mer line: Reparative Face Sun Lotion Broad Spectrum SPF 30 ($120 and pictured above); Reparative Body Sun Lotion Broad Spectrum SPF 30 ($85) and Face and Body Gradual Tan ($65). Splurge, your worth it! Pre order here.
Following is a really great article from this months Vogue, a clear and concise piece on the basics of buying and using SPF. Don’t have the time to read? Important highlights underlined.
What’s so complicated about sunscreen? In theory, nothing: You put it on, you go outdoors, you don’t end up looking like an old bag, end of story. Right? Right. But then comes the following question: If we know sunscreen works (indeed, it is the number-one most effective antiager/skin-cancer preventer available, a miracle cream if ever there was one), how much do we really need?
Not so long ago, SPF 15 was the gold standard. In recent years, dermatologists have settled on a sun-protection factor of 30 as a healthy baseline for daily use, which is why we find it in everything from moisturizers to foundation and lip balms. But what are we to make of the 50s, the 80s and even the 100s? And why stop at 100 – when is SPF 1,000 coming out?
Where SPF is concerned, numbers can be misleading. While an SPF 30 blocks about 97 percent of the sun’s damaging rays, 50 blocks 90 percent – just 1 percent more. As the numbers go higher, the jump in protection becomes so negligible, infinitesimal is the word the Skin Cancer Foundation uses to describe it. The difference between SPF 50 and 100? A meager 1 perfect, says Dr. Darrell Rigel, M.D., clinical professor of dermatology at New York University Langone Medical Center. As a result, and in an effort to cut through the confusion, the FDA has proposed a cap moving forward, limiting all sunscreens over SPF 50 to simply be labeled 50+.
What’s the takeaway? “The ideal SPF for the average person is at least 30.” says Ronald Moy, M.D., professor of dermatology at the David Geffen School of Medicine at UCLA and past president of the American Academy of Dermatology. He advises making the jump to 50 or higher “for people who are very fair or are prone to skin cancer.”
Another reason to consider the added security – even of it is the tiniest bit – of one of the stratospheric SPFs: It’s hard to say whether or not you are getting the level of protection indicated on the label in the first place. If you smooth your sunscreen on with a light hand, as many people do, chances are you are not. “People do not apply sunscreen at the concentration the FDA tests at,” explains Rigel. His recent study in the Journal of the American Academy of Dermatology found that when people were left to their own devices to apply their usual amount of an SPF 100 (between a quarter to half the recommended dose), they ended up with coverage in the vicinity of only 25 to 50. The solution is of course to use the correct amount right from the start: a teaspoon to the face, and an additional shot glass-ful for the body, reapplied every two hours (no matter how high the SPF) when in direct sunlight or after a swim.
When it really comes down to it, what’s potentially skin-saving isn’t necessarily the number on the bottle but the indication that what’s inside offers broad-spectrum protection. This means defense against both UVA and UVB rays. Though the term broad spectrum has been thrown around rather generically, much like the unregulated natural and organic buzzwords, the FDA is now strictly monitoring these claims, requiring companies to pass stringent testing in order to advertise it on their labels. And this, some dermatologists say, might be the biggest development yet: knowing once and for all that the sunscreen you’re relying on for its skin cancer-preventing, age spot-thwarting properties is doing the whole job it claims to do. “Whether you’re using sunscreen or a daily moisturizer or makeup with sunscreen in it, make sure it says ‘broad spectrum,’” says Robert Friedman, M.D., clinical professor of dermatology at the New York University School of Medicine. “Otherwise, you’re wasting your time.”
All from Vogue, April 2013: written by Cristina Mueller, edited by Sarah Brown
Stock up on rashguards! In stores and online, 25% off and free shipping on J.Crew orders over $150, today only. (With Crewcuts there is always free shipping). Enter LOVEJCREW at checkout.
Great layout for the girls line (love the ruffled bottoms) and new styles added to women’s line (below)…