Had willa been around when I was a t(w)een, SPF Love might not exist today!
What’s not to love about a skincare brand made just for girls? T(w)eens don’t want their mother’s products, nor do they need them. And are the drugstore brands that market to girls the safest choice for beautiful, young skin?
willa is the labor of love for founders Christy and Willa Prunier. Christy is a skin cancer survivor and ex film exec and Willa (below), a teen who just didn’t want to use kid’s products anymore (how beautiful is she!?). The two have put out the ultra cool line of skincare products called willa. Their mission? “To empower girls to make healthy choices with natural products so they will love the skin they’re in.” As you can never reverse the signs of aging, “Start young, Stay young.” Part of younger looking skin is using a daily SPF. Christy’s philosophy is instill the SPF ritual early, “We don’t wait for our children to get a cavity to tell them to brush their teeth.”
willa’s natural products started with skincare and has recently expanded to include lip glosses. Here’s a sampling of some of our favorites…
3 step daily routine kit and pouch includes Start Fresh Foaming Facial Wash, Face Friendly Clear Face Oil-Free Moisturizer and Face the Day SPF Tinted Protection, all for $65. The SPF is reminiscent of my fave adult product, MD Solar Sciences as it has a very light, dry powdery feel. It also has a slight tint that offsets the natural zinc oxide but is invisible on the skin.
On the Go Gentle Cleansing Lavender Facial Towelettes, for when you don’t have time to wash…after Lax practice? $10.50 for 30 towelettes.
A necessity in any t(w)een’s arsenal, Take Action Acne Spot Treatment Click Pen, $14.
Because what t(w)een doesn’t love a face mask, willa’s Fresh Face Cucumber Face Mask – in the Sleepover Party Pack (of 12), $42.
Speaking of empowering girls, willa’s fans can become willagirls, and start their own willa sales business. Eek! I can hardly wait until my daughter gets a bit older!
Now, get BTS shopping! SPF Love readers will receive a 15% discount on all products when spending $50 or more. Use promo code HEALTHYSKIN at checkout, now through 9/15.